Leading businessman and successful entrepreneur, Dr. Chima Anyaso, has thrown his weight behind a major creative project with the goal being to grow the creative industry, promote creativity and empower talented youths.
Chima Anyaso who is the managing director / CEO of Ceecon Oil & Gas Limited, while endorsing the deal that would bring in huge amount of funds into the creative industry through a talent discovery and development initiative, says that an increase in investment towards the entertainment sector by private sector players would greatly address the unemployment situation in Nigeria.
For this reason, the billionaire businessman has thrown his weight behind a budding creative project tagged passion to profit (P2P). This project which is a talent discovery and empowerment initiative launched in Partnership with Lagos based creative entreprenuer Mr. Ibe Boco CEO Bovibes Entertainment and communications, a leading content creator and distribution company with vast networks in the creative business, to give youths with exceptional talent the space and the recipe they need to excel and opportunity to earn a productive future
In a statement issued to the media yesterday through his communication executive, the billionaire businessman reaffirmed his belief that if the right investment is put into the creative industry, a good percentage of Nigerian youths will gain life time employment, thereby contribute to the improvement of the country’s economy.
He considers his involvement with the passion to profit project as a social investment which has no profit objective beyond giving back, and a new beginning to empowerment which is targeted to taking One million creative youths off the street in the next couple of years.
The statement read in part “we believe that unemployment is the biggest threat to the progress of our country leading to many social vices among young people today, and if we do more to support creativity, it will, to a large extent, reduce the problem brought about by unemployment”.