Following the success of Taurus Musik’s signee Kagwe Mungai over the past few months, he has been a prime candidate for numerous deals in the entertainment industry.
The most recent is his incumbent partnership with Cîroc Vodka. The premium vodka under EABL’s brand portfolio was delighted to announce the signing of Kagwe Mungai as the newest partner in their brand visibility and brand awareness strategy that features influential individuals in the entertainment industry.
After months of deliberations and meetings, Kagwe Mungai finally revealed the details of this partnership in a press brunch that he hosted at Level 8 club at Four Points by Sheraton- Hurlingham Roof Top.
“It is definitely a good year to be Kagwe Mungai; apart from my most recent AFRIMA awards nomination, my unveiling as the brand ambassador for Aramanda, a multinational fashion powerhouse and the release of my most recent song, Clubbin, this endorsement by Cîroc Vodka definitely sets me apart and I am sure that this is going to be a really dope partnership.”
The multitalented singer, producer, and songwriter will be featured in various new and fresh campaigns for Cîroc Vodka which will run across selected visual and print media outlets- rolling out from the beginning of this month.
“Kagwe Mungai is a unique male artist that is excessively talented, easy on the eyes and most importantly cuts across different markets. I am confident of his representation of the client’s brand due to the synergy of the two brands that will work in tandem to place the client’s brand where it aspires to be.” Said Ikechukwu Anoke, a senior member of Kagwe’s management team.
In his press brunch, Kagwe Mungai also promised the attendees that he will be releasing his album Spectrum early next year. According to Kagwe, the album will feature a unique blend of music genres with an interesting mix of collaborations with industry households stemming from various African countries.
He also formally announced that he will be gracing the African stage at the prestigious South by South West music festival going down in Texas, March 2019. As if this is not enough, Kagwe will also make his entry into the merchandise market. This entry will be incepted by an exciting partnership with a distinguished sneaker brand in the market.
In making the announcement, EABL, Brand Manager for Luxury brands, Chepkorir Koech said “The EABL team is happy that we were able to partner with an artist who syncs with the brand so effortlessly. Kagwe Mungai’s brand resonates with Cîroc’s aspirational, trend-setting and luxurious brand identity. We are definitely excited about the future!”