Sri Lanka Tourism Promotion Bureau adopts .travel domain name

Sri Lanka
Sri Lanka

The Sri Lanka Tourism Promotion Bureau is witnessing the benefits of using the .travel domain name with . Since its launch seven years ago, the site has received over millions of page views, with many unique, first-time visitors.

Kicking its promotional efforts into full gear with , the country joined many other popular tourist destinations and organizations in using .travel for its website and emails.

“When we were developing our website initially, we decided to use the .travel domain because it was globally accepted,” said the then Managing Director of the Sri Lanka Tourism Promotion Bureau.
In fact, the Sri Lanka Tourism website was revamped with a new look and feel in line with a new brand strategy launching that same year.

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